Mom and Pop Business:
“Mom and pop” is a colloquial term used to describe small, family-owned, or independent businesses. Mom and pop stores are often a business that struggles to compete with more substantive facilities, such as large retail stores, which have higher purchasing power than smaller players.
Entrepreneurs often want to keep their business simple and low-tech, so it’s easy to avoid expansion when running a mom and pop store. But in the long run, to stay competitive and enjoy higher profits, you need to use technology to grow your company. With this in mind, there are four ways moms and pop-up stores can grow with technology.
Payment through Internet:
Merchant accounts and credit card processing options make it easy for business owners to receive payments from customers around the world. As mom and pop businesses grow and often seek to find excited customers from around the world, it’s wise to use a formidable payment solution provider. That way, moms and pop shops can enjoy higher profits when accepting any form of payment.
Point of Sale:
Previously, store owners bought large computers and placed them in front of the cashier. The store owner then installs the point of sale software and runs the register from a large workstation. Times have changed and mom and pop business owners need to find dynamic, technology-savvy solutions. With an iPad and application, owners can easily accept credit card payments. Credit card processing is an important aspect of your business, so it’s wise to use a solid merchant account provider that offers this high-tech option.
Website:
A decent website allows company owners to introduce his or her products to people around the world. To run a professional website, moms and pop business owners need to hire a qualified and expert website designer who can create pages with their customer’s need in mind. Combined with a wise marketing strategy, companies can help their goals and find clients easily.
Track Visitors:
Running a marketing campaign or hosting a simple website, moms and pop shop owners need analysis. They can use Google Analytics or StatCounter to track their visitors and see which ad campaign works. With months of data, moms and pop business owners can change their approach and attract clients without wasting money.
With these four simple tips, owners can extend their mom and pop business with the latest technology.
Software for Mom and Pop Business:
Management software and apps can provide so many features and perform everyday task, which is very useful for running a small business. Mom and pop business owners can also analyze so many things and get daily, weekly, monthly and yearly reports. This helps them strategize their business much better than usual.
Following software can help to run a mom and pop business successfully.
Hubspot:
Hubspot is often used by “large” businesses, but there is also a free version for those who are just getting started. Mom and pop business owners can take advantage of all standard contact management features, reporting dashboards, basic transaction tracking, email marketing and more.
OnePage CRM:
OnePage CRM is simple software that helps small business owners to perform the actions like, make a phone call, set up a demo, follow up and check in. Its power lies in simplicity. There aren’t many cluttered or unnecessary features, one page is easy to understand and you can get started in minutes.
